Marrying Homosexuals Essays - LGBT History, Gender, Homosexuality

Marrying Homosexuals This paper received an A Marrying Homosexuals Homosexuals should be allowed to marry because the disallowance of it violates their constitutional rights. Marriage is an institution long recognized by our government under the right to pursue happiness, and denying that right to any couple, regardless of gender, is unconstitutional. This argument, though, is not disputed. In fact, none of the arguments raised in opposition to the allowance of homosexual marriages takes into account the constitutional rights afforded to all humans. The arguments are only in relation to the possible repercussions (real or imagined) of granting these rights. Our nation was built and has always been based on the fundamental principles of freedom expressed in the Declaration of Independence and through our Constitution. The opponents of homosexual marriage need to remember what freedom means to America, and understand the significance of setting a precedent that denies that freedom. The Supreme Court has long recognized that the institution of marriage is one of the rights guaranteed to all Americans by our Constitution. On the Internet, you can find the full text of the following Supreme Court cases. In the case of Loving v. Virginia, the Supreme Court said, ?The freedom to marry has long been recognized as one of the vital personal rights essential to the orderly pursuit of happiness by free men.? In the case of Cleveland Board of Education v. LaFleur, the Supreme Court said, ?This Court has long recognized that freedom of personal choice in matters of marriage and family life is one of the liberties protected by the Due Process Clause of the Fourteenth Amendment.? At this time, however, marriage is only granted to heterosexual couples. Although homosexuals live under the same constitution, they are not afforded the same rights as heterosexuals. The reasons presented against the allowance of homosexual marriage are flimsy, and have nothing to do with the constitutional rights that are supposed to be afforded every American. All of the arguments against homosexual marriages have to do with the repercussions of granting the constitutional right of marriage to homosexuals, but not with the constitutional rights of homosexuals. The arguments offered are remarkably similar to the arguments offered 30 years ago against interracial marriages. An internet article, Homosexual Marriages: Religious Aspects, says, ?...all (arguments) seem to echo the debates heard in the late 1960's when the morality of racially mixed marriages was being debated. One only needs to change a few words in the 1996 arguments against gays and lesbian marriage in order to produce replicas of those earlier racist statements.? The arguments against homosexual marriage can be grouped into four categories: religious, the potential influence that the allowance of homosexual marriages will have on children, the psychological effects on children of homosexual parents, and the overall damage that will be done to society with the acceptance of ho mosexual marriages. The religious argument, in short, is that God doesn't condone homosexuality. In Leviticus 20:13 of the Bible, the words are cited, ?If a man also lie with mankind, as he lieth with a woman, both of them have committed an abomination: they shall surely be put to death; their blood upon them.? According to Gail Stewart, the punishment for homosexual behavior during the 18th century - usually death - was handled by the Church (9). Since marriage is considered by the Church to be a covenant with God, the popular view in the Church is that homosexual marriages can not be allowed. There are a couple of problems with this. First, constitutional law can not be determined by religious grounds. The 1st amendment states, ?Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof Second, the Church will not be forced to acknowledge homosexual marriages even if they are condoned by the State. The same amendment that keeps religious grounds from d etermining law is the amendment that will allow the Church to continue denying homosexual marriages once they are allowed by the state. Third, homosexuals will be allowed in many churches to be married. Part of the Homosexual Marriages: Religious Aspects page on the Internet says that the following churches support marriage for all adults, including homosexual couples: the Central Conference of American Rabbi's, the

Comparing the positives and negatives of the film version and the book version of Death of a Salesman.

Comparing the positives and negatives of the film version and the book version of Death of a Salesman. AP English 11Hollywood V. TextArthur Miller's Death of a Salesman carefully exemplifies the ideal dysfunctional family. With the crazy father, enabling mother, egotistical son, and the forgotten other, it is often a struggle to live in the same house. With all of the different aspects of the play developing at the same time, the confrontation of text opposed to film is inevitable.As far as the case goes with the combination of conflicting personalities, the film version more effectively portrays all of the different points each character has. Through watching the film, one can get a better sense of what the characters are feeling. Being able to see the faces of the actors, can give you that emotion needed to achieve the advanced understanding of the play. While Linda loses her temper with her two sons, the film suggests that she feels a severe disgust for their actions.English: , Republican representative from Nebraska...Whereas in the text, it seems as if Linda feels the hatred towa rd her sons, and not just their actions. Willie's diminishing amount of sanity is also more evident in the film version, since you get to see what he is seeing, and not what a sane person would be seeing. In addition, at the beginning of the play, the reader is not sure if the main character is losing his mind, and therefore does not really know what to think or imagine while reading.Unfortunately, with the ability to look at the actors, also comes a drawback. Actors do not always know how the author wants each character portrayed, which cansometimes lead to their own interpretation, and occasionally to the loss of a particular point, the author was trying to get across. In the text, the rubber tube is not explained for a reason. By means of not...

Reform of WTO Essay Example | Topics and Well Written Essays - 1000 words

Reform of WTO - Essay Example As tha paper declares a corporation that pollutes a river into which it discharges wastes will be made to clean it up and to compensate those who have been harmed. The cost of keeping the environment clean becomes a part of the production cost. This can be enforced when there is a global authority to regulate pollution. Without global environment protection welfare cannot be maximized. This essay stresses that unconstrained globalization is likely to lead to economic efficiencies. The ruling elite have to care about the overall welfare otherwise they will out-compete countries that provide minimal conditions for their workers. According to Herman Daly when world production shifts to countries that do the poorest jobs, it reduces the efficiency of global production. The fear is that rich countries would use high standards to keep goods out of the poor countries. Instituting global standards is the only way to prevent an equally inhuman form of uncontrolled global capital. Trade and politics should be independent of each other. Governments may trade with other countries even while disapproving of their regimes. The US has attacked China for its human rights record while it expanded its trade with China. At times though, many trade deals are done with the governments. Transnational corporations arrange with governments for oil exploration, to cut timer and to fish. Th ey thus accept the government’s rights to sell the resources that lie within its border.

Multinational Corporations and Their Consequences for the Essay

Multinational Corporations and Their Consequences for the International Economy - Essay Example Several studies have reported the expansion of FDI and investigated the effect of such investments on host and home economies. The objective of this essay is to analyze and discuss the consequences of multinational corporations for the international economy. The Multinational Corporation and the International Economy The multinational corporation (MNC), also called international corporation, global corporation, transnational corporation (TNC), and so on, carry out globally all the operations that involve the standing of national states in the international economy (Frieden & Lake 1999, 167). MNCs, with their surplus of inter-firm agreements and huge number of foreign partners, reach almost all forms of economic mechanisms and nations, making it an imposing entity in today’s international economy (Levy-Livermore 1998, 147). MNCs have been expanding and advancing all over the world quite dramatically. Even though these corporations from the highly industrialized nations still co ntrol the global landscape, MNCs from the developing economies are emerging rapidly and increasingly. Thus far, there is no generally recognized definition of multinational corporation. ... Firms that participate in international business, however large they may be, solely by exporting or by licensing technology are not multinational enterprises. As an outcome of the process of liberalization, multinational corporations have been expanding rapidly in the developing economies. Almost all of the foreign partners of these corporations are located in the developing countries. The eager acceptance of national governments of MNCs suggests that these corporations serve a major function in economic growth. They significantly contribute to the improvement of the host countries’ economy, technology, exports, employment, and domestic investment. However, even though the host countries can gain more than a few benefits from these corporations, MNCs create numerous problems especially for the developing economies. They could tear down local companies through disproportionate competition, gain control of the market through acquisition of local companies or other ways (Ravenhil l 2008, 278). The MNCs’ operations and technologies which are geared toward global profit capitalization may not be suitable to the availability of resources, the size of local markets, consumption requirements, and the phase of development of a number of the developing economies. They may bring about rapid exhaustion of volumes of valuable, nonrenewable natural resources in the host country (Frieden & Lake 1999, 165). All these highlight the importance of a code of conduct for these corporations and a binding competition rules in the host economies. In addition, a number of MNCs are suspected of human rights violation and political manipulation.

Options for Implementing a Leadership Change Essay - 1

Options for Implementing a Leadership Change - Essay Example Change of leadership entails huge implications for an organization. For one, this change accompanies a new vision, to where the direction of an organization will be set for a period of time. This change in vision can entail major overhauls within the organization, which include changes in the organizational structure, leadership style of the new leader, processes, etc. Thus, a change in leadership will cause stress within the organization and implementation of this change has to be handled with a smooth transition. Stephen Robbins, in his book Organizational Behavior lists some of the more popular approaches to managing change. But of the three that he mentions, which include Lewin’s classic three-step model of change process, action research and organizational development, Lewin’s model of change is the one most pertinent to a change in leadership, which does not center only on a specific process to be improved or a certain problem that needs to be acted upon like the other two. The first step to managing a change within the organization is to unfreeze the prevailing norms within the company. In order to unfreeze these prevailing norms, or the status quo, overcoming resistance among individuals and conformity among groups is crucial. In Lewin’s model, the shift to a desired state can be done by one of the three: lowering the restraining forces to change; increasing the driving forces to get into the desired state; or both. The change in leadership entails a new vision. And in order to carry out this vision, there are specific steps the new leadership lays out which will be the cause of individual resistances within the corporation. The first alternative is to increase the driving forces. Driving forces usually come in the form of incentive, for employees to accept and comply to change. It may assume other forms, but driving forces

Holistic Approach To Supporting Health Psychology Essay

Holistic Approach To Supporting Health Psychology Essay Emma and Kyle live in a home specialising in providing 24hr care for young pregnant women and their babies. Emma was looked after from being 4 yrs old when she was removed from her parents care. She was fostered for 10yrs by a caring couple until illness forced them to return her to social care services. Several placements broke down as Emma was unable to adjust to a new family and she was finally placed in a young peoples home run by social care services when she became pregnant at 15yrs old. She attended school until the birth of Kyle who was born 4 weeks premature. She moved into the mother and baby hostel when she was 6 months pregnant following referral by her social care worker. She has a good relationship with Kyle, although staff say they would be concerned if she were to leave the hostel and live independently. Kyle has recently started full time nursery which gives Emma the opportunity to attend college where she studies catering. Defining health can be a difficult task. The most famous definition is that of the World Health Organisation (WHO) which hasnt been amended since 1948. Health is a state of complete physical, mental and social well-being and not merely the absence of disease or infirmity (WHO 1948). There are many models of health that have been developed over the years, one being the biomedical model which focuses on physical symptoms such as pain. This concept scientifically measures a persons health to decide whether illness is present or not. Biomedical scientists claim that the body is a machine and can be fixed when a malfunction occurs. An improved model would be the Biopsychosocial theory which concentrates on whole life issues including emotional and spiritual aspects as well as social and family support. The holistic model improved further to include not only physical, psychological and social factors but also determinants such as nutrition, alcohol, nicotine, sleep, exercise and community life. The focus of this report is to examine and understand the physical, social and psychological influences upon health by using the case study and consider how things can be improved by using the holistic approach in contrast to the Biomedical and Biopsychosocial. The first thing that will be considered in this report is emotional issues during infancy. Individuals who suffer from broken or emotional relationships during infancy often develop into adults who experience problems understanding their own emotions and this may limit their ability to maintain a successful relationship in later life. In the case study of Emma, she was cared for by her parents till the age of 4years then removed and placed into a caring foster family. It is possible that the biological family suffered from dysfunctional tendencies which could mean child neglect or even child abuse within the home. An infant raised within this environment would imagine it to be normal behaviour therefore being placed in what society sees as a normal functioning family, would be difficult to adjust to. Several studies suggest that up to 80% of children in foster care have significant mental health issues due to the trauma of separation from the biological family in addition to experien ces of dysfunctional families (Smariga 2007). When a child is separated from their primary caregiver who is usually the mother, separation anxiety can occur. Infants younger than 4 years are particularly vulnerable and will experience high levels of emotional disturbances. Separation anxiety in infants can be treated with play therapy if recognised early enough. This type of therapy is a form of counselling which helps young children use alternative coping strategies to work through any existing problems and is probably the more favoured model theorised by biopsychosocial therapists. However, biomedical experts believe that an imbalance in neurotransmitters is the cause of anxiety and other psychiatric disorders such as depression and will recommend the child take a mild sedative to help reduce the trauma (Ponton 2006). The holistic model would argue that certain determinants play an important role in detecting and treating anxiety. Nutrition is vital as food influences the balance of chemicals produced and released in the brain therefore, without sufficient protein, the brain can become deficient in certain chemicals, resulting in anxiety and depression. Exercise is also very important as again this releases chemicals such as endorphins and serotonin which give a feel good effect (livestrong 2012) Depression is a very common disorder and females are twice as likely to suffer at some point in their lives as males. This is mainly due to changes in hormones in adolescence. Biomedical experts believe that these changes are obvious during puberty and pregnancy as well as after giving birth. According to the National Institute of Health, factors that increase the risk of depression in women include reproductive, genetic, or other biological factors. In addition, women who juggle work with raising a family and single parents suffer more stress that may trigger symptoms of depression (NIMH). A biomedical view would be to diagnose and treat depression by prescribing antidepressants. These types of medications increase the levels of serotonin within the body which go on to increase happiness. Recent studies suggest that side effects brought on by long term use of antidepressants can include digestive problems, sexual difficulties and even strokes and premature deaths in older people. Dr ugs that interfere with serotonin may cause developmental problems in infants, development in adults, digestive problems, diarrhoea, and indigestion and may also raise the risk of dementia (Naish 2012). There are a number of holistic methods which can help keep depression under control such as avoiding caffeine, nutrition and exercise. Caffeine reduces serotonin levels so reducing the drug will naturally increase happiness. Essential fats cannot be naturally produced in the human body therefore it is important that they are included in the diet. The richest source of omega 3 is found in oily fish and nuts. Many of the population are on low income or benefits and maybe see themselves to not be in a position financially to eat fresh food. Eating junk food will increase the levels of sugar found in the blood which will give symptoms of fatigue, irritability, dizziness, insomnia, depression and digestive problems. Since the brain depends on an even supply of glucose it is of no surprise to find that the above symptoms can appear. The best way to keep your blood sugar level even is to eat whole foods, fruits, vegetables, and regular meals (Food for the brain 2012) Some children will suffer with conduct disorders such as aggression, theft, deceitfulness or violation of rules. This can cause problems in school and in the family home which can lead to police involvement. Causes can develop from temperament, genetics (common in children of adults who had conduct problems), environmental (family problems and social pressures) or physical (problems in processing information). Anger affects your physical health and can cause hypertension, chronic lower back pain, stomach problems and heart disease. The biomedical view would be to treat each symptom individually with medication where as a more holistic method would be to practice relaxation techniques, engaging in physical exercise or by doing something that engages the mind such as drawing or painting. Another way to manage this would be counselling. Group therapy is a really good option for adolescents to learn from one another and social interaction is a vital part of the developmental process. Adolescent years can be very challenging for parents or professionals. Identities are forming, social lives are expanding and new behaviours are experimented with. This can involve alcohol, tobacco, drugs and unsafe sexual activity. A person who is intoxicated is more likely to engage in unprotected sex with a variety of sexual partners. The continued use of any substance can lead to substance abuse and addiction. Emma fell pregnant at 15yrs which could possibly be a result of excessive alcohol or drugs. A developing baby is exposed to anything that is put into the system so no safe amount of alcohol, tobacco or drugs exists during pregnancy. Nicotine is a vasoconstrictor which causes the blood vessels to narrow limiting the flow of blood to the baby. Also carbon monoxide will limit the levels of oxygen available to the foetus which can result in still birth, low birth weight or sudden infant death syndrome (livestrong 2012). The National Institute of Health advises pregnant women no t to drink during the first3 month in particular as this may induce miscarriage (NHS 2012) Another form of depression is postnatal depression (PND) which is common in both men and women. PND is different to depression and the onset usually occurs after the birth of a baby but can also appear during pregnancy. Women can become more tearful and moodier than usual in this time. Some women experience thoughts of harming their baby which is quite common affecting almost half of women with the condition (Roberts 2012). PND can be undetected and left untreated which may lead to aggression and possible harm to the baby. Teenage mothers suffer from poorer mental health in the three years after their birth compared with other mothers therefore Emma needs as much support as she can possibly get during the early years of being a mother. She has no family around to support and help her. The feeling of isolation is the most stressful aspect of being a mother. Holistic therapies can be helpful to combat the stress of being not only a new mother but a teenage and single mother. Massage, r eflexology and herbal remedies may be useful to aid in relaxation. Talking therapies are also very popular and can help with identifying underlying issues that may be occurring. Any medication that may be prescribed should be taking with caution as it could interfere with breastfeeding. Teenage parents often drop out of education because of the pressures they experience, including stigmatization associated with pregnancy, isolation from peers, and lack of needed support from family, friends, schools, social service agencies, and other organizations (SEDL 2012). In 2001 the government set up a programme called Sure Start which was intended to provide holistic support to teenage mothers and fathers. The program has been very successful in providing support during emotional times, educational needs and family support to young parents. Sure Start was developed to reduce the risk of social exclusion associated with teenage pregnancy by providing support for parents and their child to help them with housing, health care, parenting skills, education and child care (Sure Start 2012) Emma has managed to obtain a place in nursery for her son while she continues to participate in education. This alone will create a more stable lifestyle for them both while building a future. The focus of this report is to discuss the different approaches to health and to reinforce that a holistic approach to illness is by far the most improved and widely used method. A more natural approach can help, prevent or improve many health issues before they occur. Many medications can help cure illness and in some cases this is the only way to treat a disease such as cancer however, a large proportion of health problems can be linked to generated issues such as asthma, and stress. Tobacco, alcohol, drugs, poverty, employment, income, education, social, environment, lifestyle choices are all determinants and wider determinants in what define the concepts of health. The body is an impressive machine and treated holistically there are no reasons why many issues should be part of life. Throughout our lifetime, stressful situations and emotional traumas are constantly presented. As we grow, our interactions with other people generate stress such as gaining approval, pressure at school, or work, forming relationships, relationship breakdowns or bereavement. It can have many detrimental effects on our health physically and emotionally.

Kants Views on Humanity and Reason Essay -- Philosophy

Kant's Views on Humanity and Reason "One can regard the history of the human species, in the large, as the realization of a hidden plan of nature to bring about an internally, and for this purpose, also an externally perfect national constitution, as the sole state in which all of humanity's natural capacities can be developed (36)." Kant is explicit in his notion of human history: for him it is the development toward the telos, the end in which mankind finally exists in a state conducive to its proper development. Specifically, history entails a constant antagonism of man between his desire for total freedom and his need for society, between the necessity of a human master and the moral crisis it represents, and between one society and its neighbors. Personified as Nature, reason embodies the rational undercurrent of reality. Despite Kant's constant use of the feminine pronoun, Nature is not a deity; it represents the fabric of existence and is responsible not only for providing a driving purpose for mankind, but ensuring that the species is equipped to see the purpose ... Kant's Views on Humanity and Reason Essay -- Philosophy Kant's Views on Humanity and Reason "One can regard the history of the human species, in the large, as the realization of a hidden plan of nature to bring about an internally, and for this purpose, also an externally perfect national constitution, as the sole state in which all of humanity's natural capacities can be developed (36)." Kant is explicit in his notion of human history: for him it is the development toward the telos, the end in which mankind finally exists in a state conducive to its proper development. Specifically, history entails a constant antagonism of man between his desire for total freedom and his need for society, between the necessity of a human master and the moral crisis it represents, and between one society and its neighbors. Personified as Nature, reason embodies the rational undercurrent of reality. Despite Kant's constant use of the feminine pronoun, Nature is not a deity; it represents the fabric of existence and is responsible not only for providing a driving purpose for mankind, but ensuring that the species is equipped to see the purpose ...

Speedo Marketing Stratergy

SPEEDO INDEX Sr. No| Topic| Pg. no| 1. | Marketing Objectives| 1. | 1. 2| Ansoff Matrix| 1. | 1. 3| Unique Selling Proposition| 3. | 1. 4| Point of Difference| 4. | 1. 5| Point of Parity| 4. | | | | 2. | Marketing Program| 5. | 2. 1| Product| 5. | 2. 1. 1| Lines to be introduced| 5. | 2. 1. 4| Quality| 11. | 2. 1. 5| Packaging| 12. | 2. 2| Promotion Strategies:| 14. | 2. 2. 1| Online and Print Media Promotion | 14. | 2. 2. 1 | Outdoor Promotion| 16| 2. 2. 2| Digital Media Marketing| 17. | 2. 2. 3| PR Activities| 18. | 2. 3| Price| 19. 2. 3. 1| Pricing Strategy | 19. | 2. 3. 2| Price Range| 19. | 2. 4| Place| 20. | 2. 4. 1| * Store Setup| * Facilities| Store Display| Store USP| | Location| 20. | 3. | Financial Budgeting| 23. | | | | Marketing Objectives The Ansoff Model: Existing Market – Product Expansion Speedo Ltd. is a manufacturer and distributor of swimwear. Speedo brand can be found on products ranging from swimsuits and goggles to wrist watches and MP3 players is establ ished in the swimwear market as one of the leading brands of the world.Being in this industry since decades now, Speedo has a very high brand value and is consistently rated as one of the top 100 brands in the world every year. In today’s world technology is being updated by every second and hence a company needs to keep itself in tune with the technology and happenings of the world and strategize accordingly. Hence Speedo uses the PRODUCT EXPANSION strategy which means that it has an existing market but has to expand its operations and product range and diversity as time progresses.Indian Market – Market Penetration Speedo may be very popular amongst consumers in India but it is still a new company in the market as a whole keeping in mind the Indian swimwear market. This is the reason why the market penetration is recommended in this market. According to the Ansoff model this strategy is used when a company is well established but enters a new market in which it is st ill young and needs to penetrate in the market in keeping with new marketing strategies and existing market situation. Unique Selling PropositionWhenever one utters the world swimwear, the first brand that comes to mind; is Speedo such is the phenomenal fan following of this brand. Whenever there is a Speedo swimwearon television, men and women the world over, tune in to catch the latest trends in. The plus points of a big swimwear brand like Speedo are proportionate pricing, a mind boggling range of sizes, including extra large sizes for overweight women and cup A sizes for beginners, opulent and mind numbing designs coupled with fantastic fits. The USP of Speedo is the: mix of goodlooking swimwear and practicality, which makes it possible to think of everyday wear as well.Point of Difference: * Fun, Comfortable, Athletic Speedo will be one of the very few swimwear brands in India with that Brand Image. Products sold at Speedo are diverse (from swimwear to body care and accessories ) are Vibrant and well packaged, unlike its competitors. Point of Parity: * There are a few elements that Speedo would wish to borrow from it’s competitors to incorporate into it’s business model: * Attention to comfort * Introduce body shaping Products * Concentrate on store interiors and display. Marketing Program ProductSpeedo India will have a varied range of products on offer; these consist of in addition to the swimear which is there in various sectors in India: * Swimsuits men/Women (Racing,Training,Triathelite,Competitive Equiqment,Fina approved suits, Swim Fitness) * Trunks * Fitness Range/Body care(Health and Well Being, Speedo sculpture,Accessories,Aqua Active, Play and fun) * Accessories * Speedo Digital (Aqua beat MP3 player, Aqua Coach) All Speedo products are benchmarks in terms of design, functionality, sustainability and comfort above all.As Speedo is opening up just its first store in India the product range will be limited to 3 world-renowned collect ions. Lines to be introduced: Right Fit SMOOTHER. SEXIER. BETTER THAN EVER Curves Description: Stretch-to-fit conforms perfectly to your body so all you see is curves; This swimwear fabrics are selected with quality, innovation, technology and creative freedom in mind, to ensure we provide only the best selection for our customers. Our fantastic range of swimwear is for both girls and guys. With a large assortment of fabric colours and prints, you’re sure to find more than one to choose from.Immerse yourself in our wide variety of fashionable designer swimwear, from one-piece bathing suits to bikinis, and coordinating accessories. 2012 is awash in a wide palette of colors, textures and prints in our women’s swimsuits as well as in our men’s swimwear. At Swimwear Boutique, we carry high fashion designers who offer complementing accessories. We also provide bathing suits that are appealing to a wide variety of interests, proportions, and ages. Our collection inclu des one-piece swimwear, bikinis, two-piece swimsuits, and coordinating bathing apparel for women, juniors, and misses.Explore our designer swimwear silhouettes and create your fashion forward wardrobe and embellish your favorite women's swimwear or junior swimwear with a sarong, shirt, pant, and other swimwear accessories. Features: * Weightless * Maximum nipple * Nylon ; Spandex/Lycra * Adjustable straps * Underwired cups if needed * Front closure Sizes available: Xtra small,small,medium,Large,Xlarge – 40 DD Colors available: Featured Products: * Swimwear women * One piece/Two piece 1. GLAMOUR BY SPEEDO THE GLIMMEROUS TOUCH OF GLAMOUR. Description:The glitter with a combination of laced edges and self-embroidery gives you a classy touch adding glamour to your swimwear. The label is aimed at sophisticated women of all ages who demand high-quality and high-fashion in equal measures. The collection hits a fabulous note that is sexy, and also flattering and comfortable. Glamorou s not only features stunning contemporary design, the range also offers subtle support and control which gives our clients the body confidence to enjoy their new swimwear on all occasions – whether basking in the sun poolside, on a yacht, or at a resort bar as the sun sets.The inaugural collection features fashion-forward colours, and a beautiful variety of one-piece maillot swimsuits, and mix ; match bikini separates. Features: * Underwire * Heavy look with a comfortable feel * Sexy shapes Sizes available: Small, Medium, Large. Colors available: pastel shades and solid colors with multi-colored lacing and embroidery Featured products: * Swimwear sets 3. Speedos tie up with designer brands Description: At Speedo we plan to tie up with a designer and provide our clients with exclusive swimwear No matter what your preference, you'll find a swimsuit at Swimwear Boutique. com.Our suits will capture the essence of your femininity and accentuate your best features. e represent the most unique styles and highest quality products available. Molly Brown's is approached by hundreds of designers each year to retail their lines in our store. Our buyers select only a limited number of the world's best, not fifty or a hundred like other swimwear retailers. Most of the designers we carry use only the most luxurious imported fabrics and custom hardware. Specialty swimwear has become main stream in high fashion and designers have enhanced their lines by producing beautiful dresses and resort wear.Molly Brown's has expanded its offerings to feature these specialty lines. We are privileged to have many of our designers produce exclusive pieces which are only available at Molly Brown's. Due to our strict privacy policy, many professionals, celebrities and their representatives are clients of Molly Brown's. A large percentage of the designer swimwear that is photographed on celebrities is sold in our store. Molly Brown's client list includes hollywood's a list, Fortune 500 professionals and fashion forward women that want the seasons' hottest trends. Molly Brown's has been featured on MTV, E! major news networks and in countless fashion publications. we are actively involved in celebrity photo shoots, high profile events and fashion shows. Each year we are asked by the media to comment on the upcoming season's hottest styles and trends. The vibrant atmosphere of the Molly Brown's store and beautiful window displays are a draw for designer interviews and news coverage. Please see our current press, video links and featured in publications. Shopping for swimwear can be difficult. For this reason, Molly Brown's client services and knowledgeable staff are unsurpassed in the industry.Ensuring our clients receive the exact style and fit they desire, both in store and online, is key to our success. Due to our outstanding personal and professional services, most first time buyers become long term clients of Molly Brown's. Features: * Reversible * With gel cur ve * Extreme plunge push-up * Various color ; print combinations * Unique border shapes * Extreme comfort with seam free, label free ; stitch free technology Sizes: Available in all sizes Featured products: Swimwear for men and Women Featured Designers SHIVAN ; NARRESH’These designers werelaunched in Cannes at ‘Mare di Moda’ with their 100% stitch free line called Insectoid. ‘SHIVAN ; NARRESH’ has a unique signature style that is bold, confident ;   sophisticated. Flawless lines, undisputed eye for detail and utter sophistication are words that could be used to define the brand. After the launch in Cannes, the duo shifted their studio to India, and became India’s first mainstream beachwear designers doing 100% handcrafted stitch-free swimwear and ready to wear made all in 100% Italian swimwear fabrics and complementing  resort wear.Currently based out of New Delhi, SHIVAN Bhatiya mastered the art of leather corsetry and accessories for fou r years from National Institute of Fashion Technology, New Delhi, learning the functions and craftsmanship of leather in women’s wear lingerie. While NARRESH Kukreja specialized in women’s wear for four years in Fashion ; Textiles. Subsequent to their graduation, they worked in the fashion Industry for a year before being awarded  scholarships  to complete their Masters in Milan ; Rome at the Istituto Europeo di Design in ‘Fashion ; Textiles’ ; ‘Luxury Marketing’ respectively.SHIVAN ; NARRESH are recipients of several awards in recognition of their design ; creativity. The duo were discovered in 2006 by MITTELMODA, the oldest Italian talent search organization, based in Gorizia, Italy through  Mittelmoda International Beachwear Awards  in Bali. They are  winners of the  World of Wearable Art Awards, Wellington, New Zealand(‘06),  the  SWAROVSKI Most Creative Designer of the Year  (‘07) at the NIFT Graduation;    Debutant Designer of the Year(‘07) at India Fashion Week. 4.Exclusive Customisation Custom Made Swimwear manufactures all of its swimwear Let us take the frustration out of buying a swimsuit and help you find the perfect fit. We offer styles for every shape and size, specializing in large cup sizes, plus sizes, full figure and hard-to-fit swimwear. You can purchase your bathing suit by size, from 0 – 32 and bra size AA to K cup. Also, a customized specialty suit can be hand cut and sewn for your needs. Specializes in giving women of all ages what they want and need in swimwear.We can assist in fitting women who are hard to fit, have health issues, are struggling with weight, mastectomy or the woman who simply wants to create a uniquely custom swimsuit. You choose your style, size and fabric as well as numerous options making it possible for you to get the look you deserve. Each order is reviewed by an experienced consultant to confirm sizing accuracy and to make the ne cessary alterations to get the best possible fit. You will walk away feeling confident and self-assured that you can look great in a swimsuit! Quality Considering the price one pays, Speedo quality is excellent.Speedos Swimwear made of the cotton/spandex/ lycramaterial tends to retain its stretchiness with time; however, the color doesn’t fade quickly. Most of the swimwear have excellent quality that does not dwindle with time in any respect- the material retains its color and texture over time. Accessories and tops made  out of  100% lasting, however the ones with certain percentage of spandex in them last longer. Size Chart Packaging†¦ The following actions have taken place so far within the framework of this plan: They have minimized the thickness of the boxes down to the technical limit that prevents breakage and crushing.They have also minimized the individual packages for garments and accessories in terms of dimensions and density, while retaining their capacit y to avoid breakage and to be processed by the distribution machinery. They have minimized the size of the labels, to just the size that allows them to be read correct. It is worth noting that all internal shipments are made using reused boxes. It is also worth pointing out that all the boxes used are made with 100% recycled material. To facilitate recycling, all these are paper-based, eliminating any metallic elements (staples, etc. Finally, Speedo adheres to the waste and packaging management systems established in the different countries in which they operate. Promotion Online ; Print Promotion: * Speedo plans to strategically use social networking sites like Facebook, Twitter, etc. to promote itself, since it aims to capture the attention of the digitally advanced and internet friendly marked. * A special page will be created on Facebook for Speedo India, which will provide regular updates on changes, and additions to inventory, notify customers about upcoming sales and offers.U sers can also place queries regarding their orders, which will be answered and assisted by the customer care executives. * Twitter posts regarding Speedo. com will be regularly updated, Consumers who wish to learn more about the website and what it has to offer can follow these posts for information. * Advertisements will be given in issues of popular fashion magazine like Vogue, Harper’s Bazaar, L’officiel, etc. which are read by the market Victoria’s Secret aims to target. * Advertisements will also be put in the Bombay Times, since; it is a newspaper that is common among all age groups.Advertisements will be carried out for the first 3 months. * Speedo will launch and Indian website and the web domain will also be submitted to popular search engines like Google, Yahoo, etc. In this way users looking for information on Speedo India will be guided to a link to the website. * Popular news articles online and on print from Times, Business India, etc notifying the market about Speedo Brick and Mortar and online store will also promote the website and create awareness. * End of season sales will be notified through Magazines, Newspapers, social networking sites, etc. Sign up Members for Email newsletters and mobile updates outdoor Promotion: * Billboard advertisements to promote the establishment of Speedo new store will be seen for 3 months since it’s operation outside its stores and prime shopping locations. * In-store collaterals will notify customers shopping at the store about Speedo online presence. Billboard advertisements Digital Media Marketing: 1. Speedo for IPad and IPhone Description: It’s the destination for all things Speedo—anywhere, anytime, on-the-go, at your fingertips. Effortlessly flip through and buy from o current catalogues, shop www. peedo. com with just a tap, and find the nearest Speedo stores. One will also find up-to-the-minute coverage of the favorite swimwear from photo shoots to star-studded store openings, fashion show exclusives, TV commercials, special event,etc. * PAD ® IS CATALOGUE IN THE WORLD ?The catalogues come alive on iPad ® letting one simply swipe the screen to flip from page to page. Just tap the image and it will take one directly to that item on the website. Add it to the shopping bag and check out. It's easy, fast and can be done wherever. * ? FIND THE NEAREST VS STOREThe store locator finds a Speedo store near the user and provides directions, store hours and contact information. * SHARE WITH FRIENDS Post VS pictures, videos and stories directly to one’s favorite social networking sites or share via email.? Television & P. R. * A week prior to its launch, Speedo in association with a fitness program will telecast the Victoria’s Secret 2012 during Prime Time. * Victoria’s Secret launch party. * Location – Hype, Mumbai. * Guests– Athletes,Socialites, celebrities, leading models, designers and corporate wives from all over Mumbai. Schedule – The event starts at 21:00 hrs. followed by the introduction speech by CEO Speedo and Store Manager for Speedo Mumbai followed by dinner and drinks. The event duration is 3 hours since it is to take place in a club and be full of events. Guests will leave with gift packs from Speedo * Why the launch party? Any message conveyed by means of recreational activities and entertainment is always heard louder than a mediocre public event. The pompous nature, glamour, exclusivity and Posh appeal of a launch party is automatically well publicized due to the presence of high level guests and celebrities.Price The above table represents the average pricing of the various types of products to be carried under each product line. This was calculated keeping in mind various factors such as: * International pricing strategy * Taxes * Operating expenses * Fixed costs * Appeal of the particular product * Marketing expenses * Target consumer Place Location The new Sp eedois planned to be launched in Palladium Mall, Lower Parel. The mall is ideally located in Central Mumbai. Palladium is apt owing to its host of brands it has and the customer’s it attracts.Store Interiors The interiors of the store will be designed similar to that of Speedostores across the world. Merchandise will be arranged in neat stacks according to size and color. Store Display GANTT Chart A Gantt chart is a type of bar chart that illustrates a project schedule. Gantt charts illustrate the start and finish dates of the terminal elements and summary elements of a project. Terminal elements and summary elements comprise the work breakdown structure of the project. Some Gantt charts also show the dependency (i. e. precedence network) relationships between activities. Gantt charts can be used to show current schedule status using percent-complete shadings and a vertical â€Å"TODAY† line as shown here. Although now regarded as a common charting technique, Gantt cha rts were considered revolutionary when they were introduced. In recognition of Henry Gantt's contributions, the Henry Laurence Gantt Medal is awarded for distinguished achievement in management and in community service. This chart is used also in Information Technology to represent data that has been collected.In the following report 2 Gantt Charts, Both representing Zara India On line’s planned schedule for Web Development and Promotions is created. Financial Budgeting Introduction It's essential to plan and tightly manage one’s business' financial performance. Creating a budgeting process is the most effective way to keep the business – and its finances – on track. Successful businesses invest time to create and manage budgets, prepare and review business plans and regularly monitor finance and performance. Structured planning makes all the difference to the growth of the business.It also enables one to concentrate his/her resources on improving profits , reducing costs and increasing returns on investment. In fact, even without a formal process, many businesses carry out the majority of the activities associated with business planning, such as considering growth areas, competitors, cash flow and profit. Converting this into a cohesive process to manage the businesses will keep the company dynamic communicated to it’s clients and workers more effectively. The main aim of the business plan is to set out the strategy and action plan for the business.This also includes a clear financial picture of where the company stands – and expects to stand – over the coming years. In the previous report Analysis had been conducted with respect to Market environment, Consumer profile, etc. On the basis of the results of the analysis and Web Development strategy was proposed. The following report consists of a detailed Financial Plan complete with figures and estimates required to implement the earlier proposed web development plan. Start Up Expenses Income ; Expense Statements

Infiniti car

Luxury car is a vehicle that provides luxury where It means by a higher quality equipment with better performance, it's provide: a good quality, comfort, higher design, the technologically Innovative modern, and not only that but the luxury car have a features that convey an image, brand or status. Luxury car is already around the world and in the Australia as well.The sales of the Australia was rise like in one of article in Australia : Sydney Morning Herald that talk about the sales car in Australia was rise and increased by 7 per cent in the first four months in 2003 and he industry Is predicting that a record-beating tally of compared with the same period last year and the Industry Is predicting that a record-beating tally of 850,000 vehicles will be sold In 2003. Then there was four famous luxury car that sold In Australia's market: Holder, Ford, Toyota and Amateurish.Then more than 320 models are sold through 50 brands (Dowling, 2003). So it means that the sales of the luxury c ar in Australia was good, and to make the market more grow that help the Australia economy, that have a new brand car. Infinite is a new car company to the Australian luxury automobile segment. We want to focus the Infinite car to the specific demographic In Sydney. The method we use It by exploratory research. Because It focusing on new ideas and find potential market opportunities. The focus target market is business people that have income more than $ 100. ASK The method of exploratory research are as follows: The primary data: we can collect by questionnaire filled by getting some questionnaire filled by customers and sometimes the exploratory research are usually based on secondary data consists books and website. The marketing concept The concept of the marketing research is related with the whole of the organization would be driven by a constant concern for its customer to search the potential customer and related it with our organization, particular needs of the customer, th en coordinate all of activities that can affect to the customer. Wilson, 2010) For the marketing concept, we can use the concept method by research analysis: 1 . Formulation the problem understand our focus target where the Infinitely Is a new car company that soul not so popular. Not all people know about that yet so we must understand the full impact and implication of the luxury car industry. 2. Collection the data We can do by questionnaire that can be is reliance on verbal questions, written, or oral.For example we can do the questionnaire by taking the collect data with 40 respondents who can filled the questionnaires and give the required necessary Information. The respondents all business people that can be working In the office, own organization, company. 3. Making sampling plan We can describe the character of the group people that we focus on. Where the demographic information is age around more than 25 years old, and can be woman or man. The sample size we can make it 40 where we want to do how many that we deed It, than the area of our sample is Sydney, Australia.Then our sample technique Is a group of subjects (sample) chosen from a large group (a population). 4. Research The research is Sydney The respondent for our information Frequency of usage in the question we ask for highly consumed brand Management problem Infinite needs to discuss the internal problem with their staffs as this will leads to the development of a marketing research question. However, infinite needs to create customer profile, industry profile, understanding of buyer behavior, and to test advertising concept for its next advertising campaign.It's related it with the marketing research question. Once a management problem translated into a research problem, then you can find a solution. In this case, Infinite is a new car company, and not everyone knows about this company. They might experience the problems with their sales revenue, therefore Infinite needs to examine expecta tions and experiences of several groups such as potential customers, first time buyers and repeat purchases.Infinite need to determine lack of sales due to: Poor expectations that lead to lack of desire to buy because customers were not satisfied with the reduce, so they decided to not purchasing it anymore. Poor performance experience ( not meeting expectations and value of money that customers pay for Infinite car) The strategic marketing problem-based data and the testing of alternative solutions with : 1. Identify problem or opportunity The Infinite is a new car company.Not many people know about the car company yet so it will be many threat from other competitors for example that the luxury car from an old company that the brand already famous. We can identify by: Strength : it's a new company so it might be many people want to know about the new car so they ill be try to get the information and search it Weakness : because a new company so there still not many people know abou t the new car Opportunity : new company so it have many potential to reach the market because people like something new.Threats : other competitor or other brand that it's already famous. 2. Determine research design and collection forms Infinite can conduct surveys, by giving questionnaire or conducting focus group for measuring the performance standards and expectations seeks by customers, to increase their sales and customer loyalty. 3. Design sample Because this is new company, therefore Infinite should not only conducting research for the potential customers and target market, but also they need to research about the design that they are going to use or put into the car. . Collect data With secondary data where the information that has been gathered before for some purpose like internal data (available within organization) and external data (outside organization) Primary data frequently collected through questionnaire but also can be gathered through observation and qualitative research. 5. Analyses and interpret data The data of Infinity must be prepared for data analysis using several steps such as collecting, coding and tabulation. 6.Prepared and present research report Research report is actual document submitted to client or management summarizing results and conclusions Quantitative ad qualitative The qualitative data is data that based on quality or qualities data that have a quantitative data is do in small number of participants by focus group or interview. For example : 1. What is your reason to buy the luxury car? 2. How you find the luxury car information? 3. What are you looking when you decided to buy the luxury cat that you want?The quantitative data is prefer to data that concerned with quantifying where it means that measuring and counting. Which we can subscribes to a particular empirical approach to knowledge, believing that measuring accurately enough we can make claims to the object study (Alex, 2013). The quantitative data we can do by questionnaire. For example : 1 . What age that more like to buy the luxury car ? Age No of respondents 25 – 35 20 36 – 45 11 46 – 55 5 56 and more 4 Total We can see that the respondent is more in the age around 25 – 35 for buying luxury car. 2. The preference to buy a luxury car Answers PriceQuality 15 Availability 6 Involvement Recommendation 3 Most of the respondent is more prefer the quality to buy the luxury car 3. Why people want to buy a luxury car Value 8 Flaunt Value Interested in Art 7 Exclusivity 10 The respondents prefer to buy luxury car because they want to flaunt their superiority over others. 4. What is the type of Jobs that most people buy the luxury car ? Type of Jobs Businessman Office work Government employees 12 Most of the people buy the luxury car is people are working in type of Jobs is businessman. 5. What is the source of information to get to know the luxury cars?Sources No of responders Television Newspaper Website Product d emos We can see most of the respondent are like to use the source by television to get interest with the luxury car that make them want to get the information about the car. Marketing research with the management decisions The management decisions are related it with the marketing research that we do. So first we must know what the problem when we want to make one decisions on our ask how to advertised the product Should it advertised by website, magazine or other source for advertising How was the cost and the budget for our new product companyWhat price we should decided that with our product and in customer side So the research would feed the information back to management so the management can work it out if the potential take up and the price would ensure profitability. (Sara, 2011) Reference : Alex. (2013). Types of Research : Quantitative vs. Qualitative. Wordless . Dowling, J. (2003). Luxury car sales rocketing; there must be a war on. Sydney Morning Herald . Sara. (2011). D ifferences between management decisions problem and marketing research problem? . Business and finance . Wilson, A. M. (2010). Marketing research : an integrated approach. Australia: Pearson Australia.

Television and violence

Television and violence The Tidusville population associates television with violence according to the statistics results. The KTDS management had earlier on received complaints over the high level of violence in the programs aired.Advertising We will write a custom report sample on Television and violence specifically for you for only $16.05 $11/page Learn More Nevertheless, they associated this claims with political influence, however, they did not seem genuine. Moreover, according to the statistic test results, the number of hours one spends watching the television contribute to their perception on violence. The respondents, who watched television for about 23hours considered the programs as â€Å"not very violent†; however, from those who watched television for less than 13 hours in general, they gauged television programs from too violent to violent. In this case, violence tendencies are aroused by the time spent watching programs with violence, but 1 to 2 hours per day are ideal (Centerwall Para. 2). However, Cline, Croft, and Courier (363) claim that children with less exposure to television programs tend to get more aroused to violence than those with high exposure. From this claim, it can be concluded that although everybody is likely to get violent, the length that such arousal to violence lasts depends on the level of exposure to television programs. The results further showed that marital status and age had nothing to do with one’s perception on violence in television. Therefore, it is clear that violence in the programs aired has increased, and it has little to do with political influence, despite the fact that politicians will use this factor to lure people into voting for them. The KTDS management should react to the problem, not for the benefit of the politicians but for the whole population, since a successful business caters for the needs of all customers. The Tidusville population should be enlightened on the importance of som e programs aired. Such programs may involve violence but have valuable lessons towards the end.Advertising Looking for report on communications media? Let's see if we can help you! Get your first paper with 15% OFF Learn More Recommendation Having viewed the statistical results, it is clear that the level of violence has increased in relation to television programs. Additionally, prior Chris’s assumption that these complaints could be politically mobilized is also a fact. However, for the sake of customers, the management should act fast. First, they should reduce the programs that are related to violence during the day, since most children are present especially when schools close. These programs should be aired at night when children are asleep, since most adults understand that programs are only fictional and they can be hardly influenced by them. The main aim of starting a business is to make profits and attract customers; therefore, the KTDS mana gement should ensure that all its customers’ needs are catered for. Therefore, they should consider reallocating the programs to different timelines to fit the viewers. Another strategy that the management should put in place is advertising the upcoming programs before they are aired, and insert the suitable age recommended for viewing. The management would go an extra step by airing such programs after 9pm, as most people are asleep, and only the a few interested people will watch the programs. Since the results showed that women considered television programs more violent than men did, the management can lure women with soap operas before they air other programs. Limitation The Pearson’s chi-square technique that was used in determining one’s perception of violence in regards to gender is favorable, as it concluded that women viewed television program more violent that men. This techniques tests goodness of fit and independence. The wilcoson rank test provides assumptions such as independence; this technique can be used as an alternative when population cannot be assumed. However, this technique is not effective when an assumption violated. The CI on a proportion technique works well, as it indicates that a degree of confidence cannot be less than 92%, hence containing an exact proportion. In spite of working with a small number of respondents than expected, the study proved fruitful. The above techniques used vary; however, they have provided a quality rationale for this study.Advertising We will write a custom report sample on Television and violence specifically for you for only $16.05 $11/page Learn More Centerwall, Brandon. Television and Violence: The Scale of the Problem and Where to Go From Here. JAMA, 267(22). 1992. 09 August 2011. https://www.cursor.org/ Cline, Victor, Croft, Roger and Courier, Steven. Desensitization of Children to Television Violence. Journal of Personality and Social Psychology, 27 (3); 360-365. 1973. 09 August 2011. https://psych.utah.edu/

Quantitative and Qualititative reserch----teenager smoking Research Paper

Quantitative and Qualititative reserch----teenager smoking - Research Paper Example The main reason for the study is to address the increasing rates of smoking among teen in the United Kingdom. This study has two major aims. The first aim is to illustrate the negative effects of smoking, both first hand and second hand, among the teenage demography in the United Kingdom. The second aim of the research is to illustrate measures that address the health challenges cause by teenage smoking. The hypothesis for the study is that; teenager smoking has negative health consequences. The first analyzed study explains that; the addictive drug contained in cigarette smoke is called nicotine. The addiction causes the teenage smokers to go on with the habit of consuming tobacco. Addicted teenage smokers consume adequate nicotine levels to achieve their craving needs. Individuals, who crave high nicotine levels, consume more cigarette products. Tobacco smoke has more than 60 chemicals that cause cancer. Smoking, therefore, harms almost all body organs. The second study focuses on the health consequences of smoking. Short term effects of smoking include; nicotine addiction and respiratory effects. The long term effects of smoking entails reduced lung functioning and minimized lung growth. Other generate effects involves heart strokes during later stages of life, and heart diseases. The third research study shows the demographics involving teenage and children smoking. In 2014, approximately 4% of children and teens aged between 11 and 15 continuously smoke not less th an one cigarette every week. However, regular teenage smokers in the United Kingdom consume an average of 36 cigarettes per week. The three studies employed appropriate research techniques. This is because they applied both quantitative and qualitative approaches of research, during data analysis (Laura 2008). The main limitation in the three studies involved minimum time duration for collecting data. Respondents normally required adequate

Toshiba BSX8R Rewritable Printer Essay Example | Topics and Well Written Essays - 1750 words

Toshiba BSX8R Rewritable Printer - Essay Example Technology: It is using special kind of paper such as thermal paper which is used in the earlier fax machines. These sheets are made by plastic and there is a heat sensitive pigment. When the heat is about 130-170 degree, the color will be turned into white and thus the image will be erased. The printer first introduced in Japan. And company scared about venturing it in other market. "We're going to approach customers to see if there's an interest in the technology,' said Keane, who also admitted that the technology's limitations mean it 'will never trickle down to a consumer product." (Toshiba Rewrites Printer Rules with Reusable Paper). The company estimated they will launch the product in Europe only after the middle of 2007. And it will be done only after the critical analysis of the market and full fledged back support. "One thing that may put European consumers off is the cost. According to Toshiba's commercial manager for printers and related products, Michael Keene, the company is still some way off setting its European and UK pricing." (Barker). Environment friendly: "Toshiba is touting reduced CO2 emissions created during the paper production process. Traditional paper manufacture and waste creates 6.5kg of CO2 emissions per 1,000 sheets, compared to 1kg for the same quantity of rewritable paper pages." (Toshiba Printer Erases and Reprints on a Single Sheet). Since there are several problems associated with the op... Company is able to find a niche market in the initial stage itself. They are focusing on the commercial entities rather than single customers. And their product specification is suitable for that. Weakness: High cost: Since there are several problems associated with the operation of the printer, the company considering the launching as test marketing. The company finds its customers who need of more copies but having a shorter life period. Thus the main target market is the commercial entities rather than single customer. Work instructions, picking list, shipping instructions, inventory slips and process checklists etc. are the main beneficiaries Poor Technology: It is using old technology of thermal printer technology which is using in 1970 and 1980s. The printer using approximately 300C and the critics believe that this will offset the environmental goal. Another criticism was the inconvenience for handling the paper. Even after the erasing the previous content, there is a shadow in the paper. And if the paper is in the day light for a longer period the image will be permanently fixed. Again it should be collected separately and if it uses for several times it should be washed with a separate washing machine in order to remove the dust and other wastes. And it cannot be folded, or toned. If any damage is in the paper, the image also will not be quality one. Since these several problems are associated with the printer, there is need for monitoring also. (Barker; Toshiba Printer Erases and Reprints on a Single Sheet). Opportunity: As a pioneer in the field Toshiba can skim the market before others enter the arena Threat: The